Marshall School of Business Essay Example For Students

Marshall School of Business Essay University of Southern CaliforniaMARKETING 465GLOBAL MARKETING MANAGEMENTSpring, 2011Faculty:Dennis A. Schorr, Ph.D. Office: ACC 226Phone: 740-5041E-mail: Office Hours: Mon. 3:30-5:30 P.M. or by appointmentCourse Objectives:The major objectives of this course are to: a) Understand the key characteristics of various country markets and howto develop marketing plans in diverse environments b) Appreciate the limitations of an ethnocentric approach tointernational marketing and develop a complex, global perspective onmarketing c) Understand the role of marketing in a companys global strategy andlearn how to develop global marketing strategies d) Develop a multidimensional, nuanced perspective on marketingstandardization vs. adaptation and learn how to balance the pressuresfor globalization vs. localization of the various elements of themarketing mix e) Appreciate the roles of global, regional, and local brands in acompanys portfolio and learn how to manage effectively each type ofproduct or serviceIn support of these goals, the course is divided into five major topicareas. The first topic area focuses on the opportunitiesandchallenges of international marketing and how to assess countryenvironmental factors that are most relevant to the management ofinternational marketing. The second topic area concentrates on how toselect markets to enter and how to develop international and globalmarketing strategies. The third topic area examines the similaritiesand differences in product markets across countries and how to developmarketing strategies for various types of products and services. Thefourth topic area deals with how to develop product policy in theinternational contextincludingthemanagementofbranding,positioning, product attributes, and packaging. The fifth topic areaisconcernedwithhowtodevelopdistribution/retailing,advertising/promotional, and pricing policies in the internationalcontext including how to manage the tradeoffs of standardization vs. adaptation associated with each element of the marketingmix. Throughout the course, a variety of country markets in various regionsof the world will be discussed and a variety of different types ofproducts and services will be addressed. Class Sessions:The class sessions will focus on the understanding of major concepts,frameworks, and analytical tools used in global marketing and theapplication of these concepts, frameworks, andtoolstotheunderstanding of real-world situations. The textbook chapters aredesigned as background reading to introduce the major concepts in thefield. Readings are chosen to expose you to recent trends in globalmarketing. Case discussions will develop your skills in applying theconcepts to actual managerial situations. Assignments and exerciseswill also assist in developing your knowledge and competencies in thearea. Class sessions will consist of lectures in which conceptualmaterial will be clarified and of discussions of cases, readings,exercises, and concepts to allow you to practice applying thematerial. Before each class session, you should read the assignedtextbook chapters, readings, and cases and be prepared to discuss themin class. Course Evaluation:25%Midterm Exam25%Final Exam10%Class Participation10%Group Assignment # 110%Group Assignment # 210%Group Assignment # 310%Group Assignment # 4As an important part of the learning in this course comes from class,you are expected to participate actively in class sessions. The levelof class discussions and how much you gain from them depend in largepart on how well prepared you are for each class and how actively youtake part in the discussions. Thus, your level of preparation forclass sessions and participation in discussions will be factored intothe final evaluation. I realize that occasionally it is not possibleto attend class. You can miss up to three class sessions without itaffecting your grade; however, if you miss more than three sessions,it could have an impact on your participation grade. Occasionally, Iwill ask groups to make informal presentations in class; theseinformal presentations will be factored into the participation grade. Enduring Love EssayCourse Outline:Week 1Introduction and Overview:International Marketing Opportunities and Challenges1/11 No Preparation for Today1/13 Textbook: Chapter 1 (KG)Week 2International Marketing Opportunities and Challenges:Assessing the Cultural and Social Environment1/18 Textbook: Chapter 4 (KG)Case:Marketing an Industrial Product in LatinAmerica (Case 14-2 KG)1/20 Case:Barbie: Growing Pains as the AmericanGirl Goes Global (To Be Distributed)Week 3International Marketing Opportunities and Challenges:Assessing the Economic, Financial, and TechnologicalEnvironment1/25 Textbook: Chapter 2 (KG)1/27 Case:From Communism to Capitalism: VietnamsEconomic Transformation (Case 2-3 KG)Week 4International Marketing Opportunities and Challenges:Assessing the Political and Regulatory Environment2/1Textbook: Chapters 3 5 (KG)2/3Reading:Article on European Integration (PCR)Case:Gambling Goes Global on the Internet(Case 5-2 KG)Due: Group Assignment # 1Week 5Global Marketing Strategy:En tering New Markets and Allocating Resources AcrossCountries2/8Case:Citibank: Launching the Credit Card inAsia Pacific (PCR)2/10 Textbook: Chapter 6 (KG)Week 6Global Marketing Strategy:Understanding the Relationships Between Business Strategyand Marketing2/15 Textbook: Chapter 16 (KG)2/17 Case:Proctor Gamble Europe: Vizir Launch(PCR)Week 7Global Marketing Strategy:Balancing the Pressures for Standardization vs. Adaptation2/22 Case:Kao Corporation (PCR)2/24 Textbook: Chapter 9 (KG)Due: Group Assignment # 2Week 8International Product and Service Markets:Analyzing Customers and Competitors3/1Textbook: Chapter 7 (KG)Case:Emdico (A) (PCR)3/3Case:The Youth of the World Proclaim, We WantOur MTV! (Case 7-3 KG)Week 9International Product and Service Markets:Analyzing Company Resources and Level of MarketDevelopment3/8Exam:Midterm Exam3/10 Case:McDonalds Expands Globally WhileAdjusting Its Local Recipe (Case 1-2 KG)Week 10Global Product Policy:Managing Branding and Positioning3/22 Textbook: C hapter 17 (KG)Reading:How Global Brands Compete (PCR)Case:Fair Trade Coffee: Ethics, Religion, andSustainable Production (Case 4-2 KG)3/24 Textbook: Chapter 10 (KG)Case:Samsung Electronics Co.: Global Marketing Operations (PCR)Week 11Global Product Policy:Designing Product Attributes and Packaging3/29 Reading:The Battle for Chinas Good-Enough Market (PCR)Case:The Smart Car (Case 10-2 KG)3/31 Case:Procter Gamble: Balancing Global vs. Local Concerns in the Worldwide Feminine CareBusiness (PCR)Due: Group Assignment # 3Week 12The Global Marketing Mix:Analyzing the Advertising, Promotional, and CommunicationsEnvironment4/5Textbook: Chapter 13 (KG)Case:Cola Wars in China: The Future is Here(PCR)4/7Textbook: Chapter 14 (KG)Case:The Global Brand Face-Off (PCR)Week 13The Global Marketing Mix:Developing Advertising, Promotional, and CommunicationsCampaignsThe Internet and Global Marketing4/12 Textbook: Chapter 15 (KG)4/14 Case:DeRemate.com: Building a Latin AmericanInternet AuctionSite (PCR)eBay in Asia (Case 15-2 KG)Due: Group Assignment # 4Week 14The Global Marketing Mix:Managing Pricing and Distribution Channels4/19 Reading:A New Alliance for Global Change (PCR)Case:Unilever in India: Hindustan LeversProject Shakti (PCR)4/21 Textbook: Chapters 8 ; 11 (KG)Week 15The Global Marketing Mix:Managing Distribution Channels and Retailing4/26 Case:Carrefour Seeks Growth Abroad (Case 12-2KG)Costco: The Globalization of an Americ anRetailer (On Blackboard)4/28 Textbook: Chapter 12 (KG)Week 16Final Examination5/11 Due: Final Exam, Wednesday, May 11, 2:00PM-4:00PM

Moment of Discovery Essay Example For Students

Moment of Discovery Essay The high-pitched sound of a horn beeping in the driveway caught my attention. I looked up and sprinted to the window. Peering through the window, I heard Michaelas mother shout from downstairs, Jeana! Your mothers here!   Quickly, I gathered my scattered belongings, shoved them into my bag, said my goodbyes, and slammed the door behind me. I scampered down the stairs rapidly, knowing my mother was in a hurry. When I finally reached the car, I was struggling to catch my breath. I opened the door and plopped down on the seat, tossing my bag in the back seat. Immediately, the car began moving backward. I buckled my seatbelt and tried to get comfortable. After a few moments passed, my mother spoke up and asked, What did you do today?   OH!   I replied in excitement, We went swimming, and played a couple of games. It was a lot of fun. How was your day?   Well,   my mother responded with a pause, Do you remember when your cousin Jenny went through chemotherapy for her Non-Hodgkins Lymphoma seven years ago?   I sat there with no answer, and suddenly began to recall way back when I was seven years old. Memories came racing back into my mind. I remember going to the hospital to visit her, and my parents telling me she was very, very sick. They told me we had to be extremely careful not to bring germs into her room. Her once luscious, long, dark brown hair was gone. She looked exhausted, like she could give up at any moment, but she didnt. Cords were hooked all over her body supplying medicine to make her better. She was dressed in a hospital gown, which was not the most flattering thing in the world, but somehow she still looked beautiful. She was smiling through it all, showing everyone around her that she was strong enough to beat cancer. Although, we all knew deep, down inside, that this was the hardest experience she has ever gone through. It was not just going to go away over night like the common cold or flu. She had to fight for her life to overcome this disease, and she did, at least so I thought. Yes,   I answered, no longer with excitement knowing something was terribly wrong. The doctors told us that the tumors stopped growing and were no longer malignant. But, this time the cancer came back stronger, and progressing faster than before. The only option she has is to have a stem cell transplant, which will hopefully cure her. Because of this, she will have to stay in the hospital for a month while she undergoes extensive chemotherapy in order to prepare for the stem cell transplant.   Why does she have to get ready for the stem cell transplant? How come they cant just do it now?   I questioned. They need to lower her immune system down to basically nothing before they do the transplant, so her body doesnt fight the transplant off. This is very dangerous because she can easily pick up other infections. But, all we can do is hope and pray for the best.   I sat in the car in silence, taking all of this in. I looked out the window trying to avoid eye contact with my mother; I knew she was crying and I felt as if I would begin at any moment. I didnt understand why bad things happen to such kind-hearted, loving people. This car ride changed my mood from upbeat and carefree to sad and confused. We didnt know how this treatment would react with her body, and for all we knew it could lead to death. .u5a7623cb13a958ce6ff24679e705d6a3 , .u5a7623cb13a958ce6ff24679e705d6a3 .postImageUrl , .u5a7623cb13a958ce6ff24679e705d6a3 .centered-text-area { min-height: 80px; position: relative; } .u5a7623cb13a958ce6ff24679e705d6a3 , .u5a7623cb13a958ce6ff24679e705d6a3:hover , .u5a7623cb13a958ce6ff24679e705d6a3:visited , .u5a7623cb13a958ce6ff24679e705d6a3:active { border:0!important; } .u5a7623cb13a958ce6ff24679e705d6a3 .clearfix:after { content: ""; display: table; clear: both; } .u5a7623cb13a958ce6ff24679e705d6a3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5a7623cb13a958ce6ff24679e705d6a3:active , .u5a7623cb13a958ce6ff24679e705d6a3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5a7623cb13a958ce6ff24679e705d6a3 .centered-text-area { width: 100%; position: relative ; } .u5a7623cb13a958ce6ff24679e705d6a3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5a7623cb13a958ce6ff24679e705d6a3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5a7623cb13a958ce6ff24679e705d6a3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5a7623cb13a958ce6ff24679e705d6a3:hover .ctaButton { background-color: #34495E!important; } .u5a7623cb13a958ce6ff24679e705d6a3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5a7623cb13a958ce6ff24679e705d6a3 .u5a7623cb13a958ce6ff24679e705d6a3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5a7623cb13a958ce6ff24679e705d6a3:after { content: ""; display: block; clear: both; } READ: Rosa parks EssayThis car ride could not be over fast enough. I just wanted to be in my bed, escaping from the world for a bit, while I sorted things out in my head. My cousin, Jenny, is by far one of the biggest role models in my life. She fought cancer off, not once, but twice. When I was seven years old, I didnt exactly understand how cancer would change her life. I didnt know it could come back again, even stronger than the first time. I thought once it was gone, it would always be gone. Cancer has brought my family closer together; we didnt understand how much we needed each other until adversity struck. We learned to take one day at a time and not rush things. Being positive through all this commotion made me into a stronger person. We learned to laugh through the hard times and never take a moment together for granted. Tears watered our frowns blooming forth smiles and drowned our sobs, bringing forth laughter. We were each others support group, always there when one of us was down. This experience has made me into the person I am today. I learned to appreciate little moments with loved ones, and never take a person for granted because you never know when reality will hit.

Chapter2Rhythm, Rhyme and Meter of Poetry Flashcard

Chapter2:Rhythm, Rhyme and Meter of Poetry

Developing a Sociological Imagination †Sociology Essay

Developing a Sociological Imagination – Sociology Essay Free Online Research Papers Developing a Sociological Imagination Sociology Essay Introduction -‘The sociological imagination’ is a term used by sociologist C. Wright Mills to identify the concern that sociology has with determining the connections between individual behaviour and the forces which have shaped it. (Van Krieken, Smith, Habibis, McDonald, Haralambos and Holborn, 2000: 5) In an attempt to demonstrate the creative development of a sociological imagination, the Ibrahim Warde article ‘Work: the new cult?’ (2002:59): how individuals are effected by work, or more specifically, the current trends of work culture and the effects this has on individuals, will be explored by using the critical thought processes identified by Mills and by addressing the key questions suggested by Evan Willis (1995:16-22), being what is happening, why is it happening?, what are the consequences?, how do we know? and how could it be otherwise? Body * What is happening? Using United States workers as an example, Warde testifies that they work harder than their counterparts anywhere in the industrial world’. In what appears to be a direct correlation, the US is experiencing ‘great prosperity and a substantial rise in productivity’. (2002:59) Perhaps in an attempt to re-create past securities and in response to levels of profitability and employee satisfaction, workplaces are striving to become lifestyle friendly by creating fun workplaces to fulfil physical, psychological and emotional needs of employees by creating workplaces that allow employees to continue working ever increasing hours. (Warde, 2002). *Why? Reasons stated by Warde in his article for individuals working these increased hours are so they are able to afford things they feel they should have because wages are not keeping up with lifestyle wants and needs. Companies are looking for ways to boost employee morale in times of economic instability, to increase profits and improve productivity, to compensate for not increasing wages or benefits in the traditional way and are able to justify these reasons by creating an ethos of ‘building the future and changing the world’. (2002:59) * What are the consequences? What we are left with are hard working individuals that have no time for family or leisure- creating dysfunctional relationships and low morale and companies that encourage separation of their employees from the community (Warde, 2002) and who, in creating these ‘corporate campus’ societies, appear to then have the right to expect more from employees. * How could it be otherwise? What then, are ways as a society that we can improve this situation? What are the impacts of working long hours on families and relationships? For individuals, options might be job sharing or accepting that lifestyle choices are sometimes out of reach. In this vein, perhaps if there was a shift in consumer purchasing, then lifestyle ‘needs’ might be forced to become more affordable. Individuals placing more importance on relationships and family instead of work may also be an important step forward. Companies could look at relocating costs spent creating and maintaining corporate campus’ and put this back into wages and/or benefits or using rewards and recognition for the employees standard of work as opposed to the amount of time that they work. Companies may need to take the view that a way to boost morale and improve productivity may mean employing more people to spread the workload and not glorifying overwork so as to alleviate pressure on employees. Conclusion Where then does this leave the individual? In a society where job security is decreasing and being a part of a highly rated ‘fun’ workplace that meets all of a persons needs is seen as a privilege, has the creation of these workplaces alleviated pressure on the individual or created more? What are the consequences on family and society? Is it possible to live without high price consumer goods and the biggest house on the street? What are the future implications for a society that believes that three cars, a boat and a holiday house will make them happy – even if they never get to enjoy any of it because they’re in the office? * Main points summarised very briefly * The broader implications and significance of the topic, and * brief comment on future possibilities/recommendations/strategies Research Papers on Developing a Sociological Imagination - Sociology EssayTwilight of the UAWMoral and Ethical Issues in Hiring New EmployeesInfluences of Socio-Economic Status of Married MalesResearch Process Part OneThree Concepts of PsychodynamicCapital PunishmentComparison: Letter from Birmingham and CritoMarketing of Lifeboy Soap A Unilever ProductAnalysis of Ebay Expanding into AsiaDefinition of Export Quotas

Female Genital Mutilation Essay Example | Topics and Well Written Essays - 750 words

Female Genital Mutilation - Essay Example First, it will be good to note the most prevalent villages in the area that practice FGM. This information may be obtained from schools that is liaising with teachers to ask the students if they are practicing FGM back at home or from reports in hospital or chiefs office. Once the targeted area are identified, a committee is made to help come up with strategies of sensitizing people on the harm it causes to our women and urge members to be on   the lookout.Meetings are then held in specific villages as teachers are also told to educate students in schools of the dangers to the girl child especially on their health and economic impacts as described above. To help stop communities or families from practicing, rules are set that impede them but if one is caught, they have to adhere to the consequences.It is of importance to educate professionals in schools so that they help sensitize students on the dangers of FGM, this will help change the incoming generation, since they are in prepa ration, in health sectors it will be of importance because most people seek health services and in the part of health education, the health personnel will be able to educate the lucky few. This in general, will create professional support for women trying hard to educate the public on why FGM is a violation of human rights and has no medical value and in support, they will be able to minimize such acts if not eradicating. This has made people especially children grow knowing that it is one of their rights.

Job Search Websites Report Essay Example | Topics and Well Written Essays - 500 words

Job Search Websites Report - Essay Example Monster.com was the first site to be assessed. This is the site with perhaps the most name recognition of the three, and was a pioneer in the web-based job search engine market. Compared to the other sites, Monster's home page is rather busy and a bit cluttered. This is owed largely to what seems like Monster's attempt to branch out into related services, such as resume writing and a new degree program search engine. Fortunately, the tabbed interface easily cuts through the clutter and allows the user to rather intuitively link to desired tools and features. Although each tab contains some links that are rather nebulous, it is still easy to find the most helpful features the website has to offer. The most critical feature, the simple job search is front and center on the home page, and easily enabled the test search for this study to be run. Entering "software engineer" in te key words field, and choosing Boston, Massachusetts from the location pull down (there was no way to select all of Massachusetts, only specific locations within the state) resulted in a stop screen prompting the user to enter a student loan payoff sweepstakes. Clicking the "no thank you" link took the user to the search results. There were 697 hits organized reverse chronologically in 14 pages of 50 hits each. The hit list included the posting date, position title, company name, and location.

Compare and contrast ideas developed in Crime and Punishment, and The Essay

Compare and contrast ideas developed in Crime and Punishment, and The Trial - Essay Example In The Trial, by Franz Kafka, the defendant, K, is put through an ordeal that has no meaning attached to it because his crime is not revealed to him. The nature of crime is in the knowledge of it, but often the concept of crime is divorced from society through an inability for the people within a society to connect to it. Crime can be defined, then, as the acts of individuals that are against the desires of the authority and elite of society. The nature of crime is controversial. According to Henry and Lanier (2001), when asked about the nature of crime one of the burning questions is whether or not a crime is a crime if the law that designates it a crime is repealed. There was a time when racially motivated actions, domestic abuse, and white collar crimes were not designated as crime through law. Did this mean that they were not crimes? If it was legal to beat one’s wife, was it criminal to do so? By defining crime through strictly law structured contexts, then anything not d efined as illegal is not a crime. The definition of crime is then seen as something that defies a law. Crime can be defined by looking at the context of an action as well. ... Few, however, would define theft of food as anything other than a crime. Taking resources that belong to someone else is considered theft, even when one party has abundance and the other is in need. Defining crime is important because, as Henry and Lanier (2001) write, â€Å"policy decisions concerning social control are made based on a particular definition of crime† (p. 1). An example can be seen through defining what is considered to be a right within a society. In American society there are no rights to food, shelter, or health care. In other societies there are a number of rights afforded to human beings through various structures that entitle them to those rights. If someone were denied health care in the United Kingdom where healthcare is socialized it might be considered a crime under the right circumstances. In the United States, if a doctor refuses to see a patient who cannot pay it is simply considered good business. Crime, then, is defined by the social priorities of a society as they address their beliefs and needs in relationship to how they structure their law. There are a number of approaches through which law is addressed. The first is through the consensus view of crime. This view suggests that crime is defined by what all members of a society designate as criminal. Victimless crimes, such as drug abuse, are defined as crime because the belief systems in society have determined that such an act deserves attention by the courts and is criminal. Society chooses to address the actions of people that are believed to be harmful, even when harm is individual. The conflict view sees society of a number of groups that are in conflict with one another. In this case â€Å"Criminal laws†¦are viewed as acts created to protect the haves from the